One of the toughest courses in the U. S. military is Survival Evasion Resistance and Escape (SERE). The school forces students to learn the art of adapting and enduring. Are you forcing your customers to adapt and endure?

A better question is, are you forcing your team to adapt and endure? How about the company?

Being able to adapt and endure could be seen as a negative experience. Or it could be seen as a positive choice. If the company and team are shifting toward a more customer 1st, digital experience, then being undiscovered is can become an advantage.

When headlines like this show up in the news feed, it begs the some thought about intent.

HCL Technologies to Enhance Euroclear’s Digital Landscape

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Getting back to SERE school, the intent is to learn how to evade an enemy. Businesses could take a lesson from the schoolhouse as they are quite literally telling their competition, “Hey we’re transforming our business over here because we want to move faster to meet our customer’s needs and wants.”

More often than not, these press releases are saying enterprises are falling behind their rivals. The announcements inspire confidence. Alternately, the facts show a different picture.

Hidden Strategy To Adapting And Enduring

The New England Patriots football team has been in the headline for several reasons over the years.

Like this issue and this issue. The Patriots do a great job of hiding their strategy.

Cheating to win in sports is not acceptable. Equally wrong, is cheating in business. But does is make sense to show strategy in progress?

Companies showing a playbook cannot complain when their competition beats them. Public relations announcements expose a part of the business strategy.

Rather than show the plays, keep them hidden until game day. If there is a digital journey in flight, then keep that effort private.

Keep stakeholders “in-the-know”. Avoid going public until the work is done. Win the market by beating peers.