Part 3 in a 4-part series. This post covers working with customers and clients. Part 1 is posted at this link. Part 2 is posted at this link.
The third value;
Manifesto for Agile Software Development
Firstly, it is tough working with people.
Secondly, it is tougher working with customers.
Thirdly, toughest working with clients and stakeholders.
Each group has a different investment in the success of a product or service.
The first group may have a passing interest in the product or service. The second group has an interest in outputs, and maybe outcomes. The third group is the group that cares the most about outcomes.
Working with customers and clients
There is a real difference between customers and clients.
In many cases, customers are “one and done”. They buy the product or service once, twice if it is really good.
In fewer cases, clients are “repeat business”. They expect the business to protect their interests.
Internal to the business, are stakeholders. In the absence of customers and/or clients, they serve as representatives.
Since products and services are being developed for humans, it makes sense to work with the people who use them.
Have you ever walked through a discount store? Many products that failed in the market find a home in discount racks before getting thrown out.
Consider the waste created. Enough written.
Value 1, Value 2, Value 3, Value 4
